Lesson 6: Leveraging content experience in your GTM strategies
Learning objectives
- Understand content experience best practices for any go-to-market approach
- Discover the core components of a winning content experience
- Know how to leverage content experiences across the entire buyer journey
Content is at the center of the B2B customer experience. Whether your goal is to attract and convert leads, close deals, or retain customers, you can leverage content experience. But you’ll need the experiences you’re building to speak to each audience segment’s specific needs. And given the critical role content plays in the success of your business, it’s integral that your brand and the story you’re telling are consistent and memorable.