Lesson 5: Where content experience fits in your company

Learning objectives

• Identify who on your team should have a stake in content experience
• Explore how responsibilities can be shared 
• Understand where content experience falls in your buyer engagement and education processes

In most organizations, leaders know who is accountable for brand, demand, content, product, and customer marketing and the corresponding activities, campaigns, and programs. But what happens when the experience isn’t all it should be? What happens when your buyers are receiving the wrong messages, inconsistent experiences, and dead ends? 

The chart below outlines everyone on your team who has a stake in content experience, and which component(s), in particular, they should be responsible for. 

Resources

• Content experience ownership [cheat sheet]
• Who owns the content experience? [ebook]