Lesson 4: The Content Experience Framework
Learning objectives
- Discover the five-step framework for building scalable content experiences
- Understand what step most marketers miss and why it’s important
- Know that the framework is platform agnostic and anyone can create content experiences
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. And it’s easily accomplished in five easy steps! Whether you have a content experience platform to help you, or you manage with separate tools, spreadsheets, and serious hacking skills, the concepts remain the same.