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Lesson 3: Why content experience matters

Published Date

Learning objectives

  • Find out why content is taking a leading role in the buyer journey
  • Discover how content experience can accelerate the buyer journey
  • Understand how content experience impacts the bottom line

Marketers often think it’s enough to have great content. That’s been the case for some time. But as the marketing landscape has changed, so too has the role of content (and, ultimately, the content experience) in the buyer journey. In this video, we’ll take a look at how an optimized content experience can help you speed up your time to revenue and lower your customer acquisition cost.